Carolene Meli’s Guide to Elevated Experiences

Carolene Meli’s Guide to Elevated Experiences

Need to add a little ‘wow’ to a launch, event, pop-up, workshop or corporate event you’re organising? Then look no further than Carolene Meli. Having spent years travelling the world with Cirque du Soleil, this Cyprus-based Experience Strategist is an expert in crafting unique and unforgettable experiences. Those that truly make a real and lasting impact.

Elevating your events and offerings

An experience strategist will work with you to create memorable, seamless and meaningful experiences that exceed the expectations of your communityWhether it’s a service, product or brand, they’ll help you elevate the way it is presented to your stakeholders.

How to create an unforgettable experience

According to Carolene, start with these three questions when planning your experience
1. How do you want your guests/clients/customers to feel once they leave the experience you are offering them?
2. Where are your guests/clients/customers before the experience and where do you want to get them to as a result of the experience?
3. What memories do you hope they will have in five years’ time about the experience you gave them?
Figuring out the answers to these questions is your starting point and will actually shape how you create the experience itself. Always keep in mind that you need to work in a way that thinks about people over logistics.

The process

The experience strategy process can look a little different for each client. We may be working on an experience that is internal and operations-focused or external and customer-focusedIt may involve optimising experiences that already exist within the ecosystem or creating entirely new ones. It all depends on you and your needs.
 
The key elements of experience strategy include:
 
  • Research and analysis: Gain insight into customer behaviour, needs and pain points in order to shape superior experiences
  • Customer journey mapping: Create visual representations of the end-to-end customer journey, unlock opportunities for improvement and innovation
  • Experience design: Collaborate with designers and developers to create intuitive and user-friendly interfaces, seamless interactions, and engaging experiences 
  • Service design: Craft holistic experiences by examining the processes, systems, people and physical spaces in place. 
  • Measurement and optimisationImplement and measure KPIs to improve experiences over time
  • Collaboration and Stakeholder Management: Working closely with cross-functional teams to align on goals, communicate the customer experience strategy, and ensure its implementation across different departments and touchpoints.
The end goal is to craft an experience that helps you build trust with your community, increase their satisfaction and drive growth within the organisation.

Why do social good clients need this service?

Carolene says: When time, people and/or resources are limited, experiences get created in a very scrappy wayIt is ok to start off this way, especially when you need a service to happen quickly, but working like this long term is not sustainable. If the experience isn’t optimised, it can easily lead to a bottleneck or a poor service offering. That is why the work I do is so important. typically see these bottlenecks or cracks a lot quicker than someone working in the business does.

What experiences can experience strategists help with?

  • Brand activations
  • Product or service launches
  • Internal events such as conferences, training sessions or team-building days
  • Trade shows and exhibitions
  • Festivals and cultural events
  • Community engagement activities
  • Nonprofit and social impact events
Carolene Méli Experience Strategist

ABOUT THE AUTHOR

Carolene Méli, Experience Strategist

Carolene is an Experience Strategist hailing from 10 years on tour with Cirque du Soleil where she led VIP guest experiences in 17 different countries. Her strategies in experience design are inspired by the live event industry and her love of linguistics.

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