These brands are using fashion as a vehicle for social good

The fashion world hasn’t always had the best reputation when it comes to acting as a force for social good. For one, the fast fashion world in particular has often been criticised for its unsustainable and unethical business practices.

However, it’s not all doom and gloom. There are several brands, organisations and innovations all over the world that are taking the initiative to spread positivity, drive change or contribute to a good cause. Sustainability is also becoming more of a priority for many retailers, as plenty of new, eco-friendly brands take the fashion world by storm.

From charity collabs to AI-powered innovation platforms, here are eight examples of fashion for social good:

1. Fashion for Good

Fashion for Good is an organisation designed to “inspire change and drive the collective movement to make fashion a force for good.” A core component of the organisation is its Fashion for Good Innovation Platform, which was created to bring together sustainable innovators, brands, manufacturers, funders and retailers to foster innovation and bring big ideas to life.

2. Stella McCartney

As a brand, Stella McCartney has always put the planet first by prioritising sustainable, honest and ethical business practices. Just one of the innovative ways they do this is by creating new, sustainable alternatives for materials that help them create pieces that are beautiful, luxurious, eco-friendly and cruelty-free—all at once.

3. Bulgari

Since 2009, luxury jewellery brand Bulgari has been collaborating with Save the Children to help empower children through its Give Hope collection. A part of the proceeds from the silver sterling pieces, and to-date, the partnership has raised $85 million for vulnerable children, which has enabled the organisation to implement more than 114 projects reaching more than 1.5 million children, offer additional training for over 49,000 teachers and carry out educational activities in over 4,000 schools in 34 countries worldwide.

4. Louis Vuitton

In 2016, Louis Vuitton teamed up with UNICEF to provide humanitarian support for vulnerable children around the globe. As part of their partnership, the brand released a collection of Silver Lockit bracelets, which releases a new design each year. So far, the collection has raised $20 million for UNICEF.

5. Reverse Resources

Reverse Resources is an innovative SaaS platform that was created to “digitise, connect and scale global textile-to-textile recycling.” The company’s mission is to reduce the industry’s reliance on unsustainable materials and instead boost recycling and upcycling of waste. The data-driven business does this by digitising textile supply chains and waste flows to facilitate connection and collaboration in the industry.

6. Good on You

In the world of fast fashion, you can never be too sure which brands are the best ones to support when it comes to sustainability. That’s where Good on You comes in: an app that provides ratings on fashion brands based on expert analysis so you can rest assured that the brands you buy from are engaging in responsible, ethical and sustainable business practices. The company’s goal is to abide by the U.N.’s Sustainable Development Goal 12, “ensure sustainable production and consumption patterns,” which means they’re dedicated to transforming the fashion industry, one responsible decision at a time.

7. Free People

Known for its bohemian-glam aesthetics, Free People is a clothing brand that prioritises social good, ethical business practices and sustainability just as much as it does style. The brand has led and collaborated on several social good initiatives in areas like animal welfare, sustainability and hunger. For seven years, the company has been collaborating with not-for-profit organisation Girls Inc., which empowers girls through donations, advocacy and programming. So far, Free People has raised $2 million in donations and supported more than 2,400 hours of programming for the organisation.

8. Patagonia

When it comes to ethical and sustainable fashion, Patagonia is one of the most conscious contributors in the game. Since 1985, the brand has been contributing 1% of its total sales to the restoration and preservation of the environment. But that’s only the tip of the iceberg—the company has also donated $140 million to grassroots environmental groups that are making an impact, and they regularly conduct activism and awareness campaigns to help save the earth.

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